Overview

My team was faced with the task of redesigning the digital surface of Rackspace, focusing on their immediate pain points, in efforts to gain their trust and win their business. My role on this project allowed me to design the the visual interface, assist with white boarding, and create deck mockups/displays. My team consisted of an ACD, a day with a UX designer, and additional backup support from our senior designer. 

Rackspace and their challenges: A separation between the new brand campaign and their digital space, drive greater conversion, and increase engagement through expanded content and social strategies.  

Our Approach

Create a sound design that mimics the voice and feel of the new brand campaign; Simplify the information architecture, and elevate search as a focal component for navigation; Personalize experiences based on segmentation; Integrate and surface guided selling tools; Showcase success stories on the web.