Overview

Apart of a larger design initiative, this concept was focused on creating a digital lookbook to showcase new and featured collections.        

My Role
I art directed and designed the user experience/visual design for these screens. I helped the pitch team with designing and concepting different features and this browsable look book is one I owned from start to finish. The team ended up choosing a different collection to feature in my design to fit the need for targeting older women.   

Approach
Featured hero space swipes across x and y axis. X axis reveals different collection pieces. Y axis reveals product details of the featured piece. Browsable content narrows down to a single product with cta to purchase the product. Simple UI, leading with white to illuminate the collection.